Is also the world created a iPhone?
and two years ago, iPhone come out in almost a deeply cynical, only to get the phone to access the Internet on a second spring. Big Apple can be said to be a rebirth in mind.
iPhone model has many places worth learning. However, transplanted to whether China will succeed is another story.
This does not, and Mobile, China Unicom in talks to allow Apple to fully preheat the rules about the survival of the Chinese market. From our observation, iPhone is suffering from previous successful model of a huge challenge. Apple could even make the most of this potential loss of the Chinese 3G market dynamic. We just do a little
of Apple in China, and the value of cooperation model, as Apple's strategy will change, we can not know.
two-PK: Mobile + Apple partnership model conjecture
said China Mobile and Apple is still negotiating, although the two sides talked for two years after the position has been more obvious to see how the compromises the. Mobile certainly do not want iPhone erode their influence on the industry chain. In the present, 3G iPhone can only support WCDMA, TD possibility of short-term support is not great, support for GSM / TD dual-mode handsets to more difficult. Therefore, the mobile is not in the short term have high expectations on the iPhone. On it can, and talk about the white aside, but the move was not Apple impatient.
The only concern is mobile, 2G whether the advantages of continuity is the key to successful high-end users locked. Competitive strategy from a practical point of view, 3G achieve large-scale application possibilities in the short term is relatively low, only first-tier cities and other key cities on the market-based competition, saying that white people are aimed at high-end users .
However, the bigger and 3G industry chain is the introduction of Apple iPhone they can not solve things. The price of 3G terminals have dropped lower and lower total cost of the user is.
Therefore, the cooperation of the short and Apple concept only attract high-end users, the introduction of TD version of iPhone take time, GSM / TD version of the dual-mode phone is out of reach. Mobile may pay more attention to long-term cooperation.
to retreat: China Unicom on the site. Allegedly, China Unicom and Apple cooperation negotiations more complicated, some are network, this number will not be great to share some interests; some are sold separately, this money is earning his own, tossing it is indispensable. People spend a lot of money real money to buy, difficult to say clearly good or bad. However, we should know that China Unicom is not the purpose of short-term earn a lot of money, which is basically impossible.
hand Apple, iPhone is not the problem of mass popularity. Main role is to fight lies and mobile high-end users, or to maintain the stability of its users. This has a certain appeal. Now, many young people have to not be not a big brand, more powerful, affordable smart phone may still play a joy. In contrast, competition for high-end users need more urgent.
civilians Mobile: Telecom + Apple partnership model conjecture
Telecom, in this round of debate, was completely forgotten. This is no surprise, born in North America, North America, Apple did not choose the standard CDMA2000. Do not own door, telecommunications loss reasonable. However, perhaps this is a good thing. If the more pragmatic because Telecom,Discount UGG boots, I believe affordable handsets with more space, that is the key to success.
so, and Apple's cooperation is the icing on the cake; not, does not matter. Join in the fun, not winning strategy for telecommunications.
iPhone's 3G Storm:
mission impossible in the short term, large-scale use in China, iPhone,UGG boots cheap, is a mission impossible (Impossible Mission). The reason is simple: First, the use of high cost, which determines that only high-end users can afford; second, large-scale use of Apple iPhone will inevitably lead to the superiority of the brand and status symbol will be accelerated depreciation, consumers are the grass is always greener , but they do have the right to do so, the adverse long-term interest in Apple. Although the ratio
3G GSM lead, but in the current competitive landscape, operators of the marketing cost is the amount of user's use of cost must face the big problem. Faster, more cost-effective service is the key to success. The new iPhone must have a lot of money purchase or replacement cost, high-end positioning is Apple is almost the only option in the foreseeable future.
addition, that iPhone to compete in the China market, what are the obstacles to it?
First of all, need to address intellectual property issues, must be authorized by the company. The accumulation of Apple in this regard can not be said enough, unless the carrier shield you. However,UGG shoes, Chinese operators are now strong interest in the business model of sharing is not very cold, the relationship between the two sides is only competing,UGGs, but also the production of smart phones Apple is not the only one; you do not have more touch of the patents? May be used to cross-license, to enter the Chinese market for chips; may someday iPhone launch dual-mode / multi-mode cell phone that does not, which requires cooperation with other manufacturers. Cooperation, and everyone on further assimilated, the more differences you were missing.
second, the model is facing Apple Store has been cracked, this is more important, I think this is a manifestation of the core competitiveness of Apple.
game guess the value of the iPhone
we have discussed, iPhone carriers compete for high-end users is a major weapon. However, Apple's value not just here.
more prominent is the Apple Store business model, if the mobile Internet in China, swept up, along with the rich 3G applications, software or application store will become the mainstream. And this is AT & T and Apple T-Mobile value reasons, this is far, Apple's competitors (such as: RIM, Palm, Nokia) far behind places.
However, the competitive landscape in China, entirely changed, the operator control of the industrial chain, far more than a foreign country. Which manufacturers believe that the online store software or applications will give operators all the online stores, that is the gold mine operators to earn excess profits. Moreover, the operator's mind, there must be a bigger dream, is that all its mobile phone can store downloaded software or applications to the like, there are multiple selectivity of the East, which determines that it must be inter- platform supports multiple platforms or; even if you only support one, but also other mobile phone platform promising alternative option. As far as I know, China Mobile WiiSE framework to include such a vision.
again, you not seen the precedent of ring tones, under the control of the movement can be said that extra cash. Operator's eyes are focused on applications, the channel is merely a tool to blackmail you into submission. This point, operators or think it is quite thorough. This is why for a long time about the reasons for substandard, and now Apple just walk in between Mobile and China Unicom to Seek to negotiate a larger space. But think of this space is quite limited. Because it is buried operators in the future.
Perhaps, Apple Apple Store can be integrated into their mobile / Unicom online chain stores inside, this is also a good choice. If Apple does not agree, that RIM, Palm, Nokia and Google will be how to do it?
Apple can or move with the power of China Unicom, and that operators are having the same problem with Apple's rivals can not? This string of the list is long. I feel the same attractive and deterrent effect. Of course, the temptation is to Apple's rivals, in terms of deterrent effect is Apple.
course, if the operators can have a broad mind, allowing all partners to share the profits of their industry value chain, which of course happy. This cake is easier to do more while we still can not imagine how much it is.
view from the other hand, provide a small application or software companies will undoubtedly have a greater opportunity to share the joy of growth. This in turn may bring the joy of Apple and other companies a hint of sadness, because small companies who are directly and move or B2B the China Unicom, Apple's position that the agent may be gradually marginalized.
the ending is so, we need to wait and see.
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