Blu-ray disc player market, the price break has not ushered in thousands expected blowout

 CD-ROM drive. Although prices have dropped a lot more listed at the beginning, but Blu-ray market is not usher people expected blowout.

store sales personnel, according to 2010 market share of Blu-ray disc player for less than 10%, compared to the figure and 2009 is almost flat. According to Blu-ray Disc Association (BDA) latest data show, there are 20 kinds of models of Blu-ray players and Blu-ray discs more than 350 film and television market in the Chinese market.

reporter saw in the store, including Pioneer, Panasonic, Sony, Philips, China recorded and the audio launch of Blu-ray disc player landscape almost occupied the washer sales counter half. According to statistics, the cheapest on the market a Blu-ray disc player as long as 999 yuan, the average price is only in the 1500-2000 yuan. Throughout 2010, the major brands have launched a dozen new models, but from the Moon, the annual sales of million was almost entirely live up to the great players of the Chinese market.

China Electronic Chamber of Commerce, said Wang Ning, executive vice president, Blu-ray disc player to enter the domestic market since 2008, has yet to usher in blowout sales, the real reason is not because the previous Blu-ray disc player price is too high, but less subject to new sources and high prices, coupled by the network, hard disk player, the impact of new technologies, resulting in Blu-ray products will not be recognized by Chinese consumers, promoting slow.

Consumer Lee said he would not buy a Blu-ray disc players, mainly because the disc is a waste of storage space and dust, and the CD has all mechanical things, cumbersome and unreliable. Better to buy a HD HDD player, you can always download the video playback, do not worry read the disk error, no need to find a place to store the disc. Effect of online sources for now are better, although less than the Blu-ray, but also to meet the needs of the majority of movie viewing.

According to report, the current price of Blu-ray discs in the domestic market has dropped to less than 100 yuan, China recorded so even introduced a 49 per each of the genuine Blu-ray Disc However, since the contents of the old movies, domestic consumers do not buy it, opting instead for a large network point of view, or from large-capacity hard drive player to watch movies.

data show that Blu-ray disc player in 2010 sales volume in Europe and America to rise further. Blu-ray disc player, such as the North American market, sales increased by double, and the traditional DVD's market share began to decline sharply. In the Chinese market, production Blu-ray disc players from the domestic enterprises have been 27 in 2009 to 46 in 2010. However, Blu-ray disc player in 2010 shipments in the Chinese market is only 50 million units, less than 10% market share.